Jeffs’ Brands ANNUAL mEETING OF SHAREHOLDERS

July 31, 2023
Dear Jeffs’ Brands Ltd Shareholders:

We cordially invite you to attend the Annual General Meeting of Shareholders (the “Meeting”) of Jeffs’ Brands
Ltd (the “Company”), to be held on Tuesday, September 5, 2023 at 5:00 p.m. (Israel time), at the Company’s offices,
at 7 Mezada Street, Bnei Brak 5126112, Israel.

At the Meeting, shareholders will be asked to consider and vote on the matters listed in the enclosed Notice
of Annual General Meeting of Shareholders. Our board of directors recommends that you vote FOR each of the
Proposals listed in the Notice.

Only shareholders of record at the close of business on Tuesday, August, 1, 2023 are entitled to notice of and to
vote at the Meeting.

Whether or not you plan to attend the Meeting, it is important that your ordinary shares be represented and voted
at the Meeting. Accordingly, after reading the enclosed Notice of Annual General Meeting of Shareholders and the
accompanying proxy statement, please sign, date and mail the enclosed proxy card in the envelope provided or vote by
telephone or over the Internet in accordance with the instructions on your proxy card.

We look forward to greeting as many of you as can attend the Meeting.

Sincerely,
/s/ Oz Adler
Mr. Oz Adler
Chairman of the Board of Directors

Jeffs’ Brands Allocates up to $1 Million for the Launch of its Brands in Sweden and Belgium

September 12, 2022
Tel Aviv, Israel, Sept. 12, 2022 (GLOBE NEWSWIRE) -- Jeffs' Brands Ltd (the “Company”, Nasdaq: JFBR), a data-driven e-commerce company operating on the Amazon Marketplace, announced today the launch of its stores and brands in Sweden and Belgium, after completing the required regulatory processes.

To date, the Company has received Amazon's approval for sale of its brands in the United States, the United Kingdom, Germany, France, Spain and Italy.

Viki Hakmon, Chief Executive Officer of the Company, commented "We are excited to launch our brands in additional European countries and extend our global reach. One of the ways we plan to achieve organic growth is by expanding our products offerings in new territories, in order to support these efforts, we have allocated up to $1 million for the launch of our stores in Belgium and Sweden."

ABOUT JEFFS' BRANDS

Jeffs' Brands is transforming the world of e-commerce by creating and acquiring products and turning them into market leaders, tapping into vast, unrealized growth potential. Through our stellar team’s insight into the FBA Amazon business model, we’re using both human capability and advanced technology to take products to the next level.

Jeffs' Brands Submitted Confidential Draft Registration Statement for Proposed U.S. Initial Public Offering

November 29, 2021
Tel Aviv, Israel – November 29, 2021– Jeffs' Brands Ltd., a data-driven e-commerce company operating on the Amazon Marketplace, submitted a confidentially draft registration statement on Form F-1 to the U.S. Securities and Exchange Commission (the "SEC") relating to a potential initial public offering of its ordinary shares in the United States. The timing, number of ordinary shares to be offered and the price range for the proposed offering have not yet been determined.

This press release does not constitute an offer to sell or the solicitation of an offer to buy any securities. Any offers, solicitations or offers to buy, or any sales of securities will be made in accordance with the registration requirements of the Securities Act of 1933, as amended ("Securities Act"). This announcement is being issued in accordance with Rule 135 under the Securities Act.

ABOUT JEFFS' BRANDS

Jeffs' Brands is transforming the world of e-commerce by creating and acquiring products and turning them into market leaders, tapping into vast, unrealized growth potential. Through our stellar team’s insight into the FBA Amazon business model, we’re using both human capability and advanced technology to take products to the next level.